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HSM Expo 20'

Designers /

Leticia Xerez, Luna Uaná & Patrícia Fanaia

Motion /

Fernando Fernandes

Client /

HSM

Design Studio /

Grupo Sal

HSM is a knowledge platform for leaders, entrepreneurs, and executives, connecting global tendencies with local contexts. The conference hosts prominent figures from various fields for a 3-day immersive experience featuring simultaneous talks, hands-on experiences, and networking opportunities.

For the 2020 edition, we crafted the visual identity around the theme 'The Future is Human.'

Below are the initial studies of identity followed by the approved identity.

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