Sugar Sugar

Sugar Sugar is a sweets and desserts delivery service based in Porto. Since it doesn't have a physical address, the challenge was to create an identity that stands out in the digital environment.

The result is a fun and vibrant visual, inviting customers to 'feast their eyes.'
The name Sugar Sugar is inspired by a song from the 60s and its catchy chorus 'oh sugar, sugar, honey honey,' which sticks in the head to this day. Following the pop inspiration, the identity includes playful references to famous movie quotes and song lyrics.