Monica & Friends Pets

Mauricio de Sousa Productions licenses the use of Monica and Friends to over 150 companies. In the design area, in addition to advertising pieces and online presence, we create style guides periodically to ensure best practices in the use of Monica and Friends characters by licensees.

In Monica and Friends Pets, I developed a new version of the logo, more modern and in line with current communication trends, along with a new style guide. Subsequently, we launched a campaign to promote the new identity and strengthen the Pets brand on social media, in partnership with the presenter and animal behavior expert, Alexandre Rossi.